Before anything can begin, before your story can be told, it all needs to go through a process. A process that will uncover the true needs of your business and help you reach your desired destination.
Here we learn as much as we can about you and your needs.
During our initial consultation, we’ll establish your current and future content creation needs and possible budget for each of those needs. We will also want to insure that you have solid visual branding assets by simply asking a few questions about your brand if it isn't already obvious. Finally, if everything seems to click and check out we will discuss next steps.
After our discovery call, we will put together a scope of work outline, possible timeline, and budget proposal. The scope of work will incorporate a detailed run down of our content strategy guide which will create clear goals and direction.
Once the scope of work is approved, we will write-up a comprehensive master service agreement for us to review, redline and e-sign.
We get aligned so that we have a clear path to success
After you review and e-sign the service contract/agreement we will invite you to our project tracker where the SOW (statement of work) will be outlined by task, as well as a list of project set-up tasks that will be assigned. These tasks will include instructions for asset & credential hand-off, communication set-up, and kick-off call scheduling to get things started.
We keep everyone on track through a simple but effective communication plan and a one on one dedicated point of contact.
Once we've set-up our communication channels and have successfully on-boarded you to our project tracker we will then schedule a Kick-Off call to gather all the information needed to get started.
Things we will discuss:
• Analyze & Understand Current Brand ID & assets
• Brand Content
• Editorial content
• Product related content
• Performance content
• Talent Content
Clean design with clear direction
Now we need to go over the types of content that you do create and see if they are hitting the important bench marks to be successful. In order to do this we will ask several questions and fill out our Content form.
What tools do you use to create? Here we will fill out a checklist to understand cost, ownership, purpose etc.
Here we will create the content strategy goals and the subsequent objectives to achieve those goals.
Here we will fill in the top 3 types of people that you want sell your content to.
Here we will fill out the customer journey kit to identify what your customers need to hear as they move along the path to purchase.
Here we will build out a high-level view of your content strategy for the next year.
Here we will outline the various stages of your content production process and ensure that everyone knows who is responsible for what.
Here we will document your campaign goals, ideas, messaging, and more.
Here we will build out a template to build out your content schedule, assign ownership, and ensure you maintain a consistent publishing schedule.
Here we will create and assign new content projects and keep your team on the same page.
Everything comes together to realize the vision
This is the final step in which we hand off your entire content strategy that when executed correctly will give you the desired results!
Congratulations! You are now ready for take off :)
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